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Case Studies

Consumer and Social Action Research

Hot Button Issue Sparks Pioneering Research - Unravelling Voter Emotions Toward Gay Marriage  How do you know what people really feel about an emotionally-charged issue, especially when what they say in polls doesn’t match how they vote?  The Human Rights Campaign (HRC) wanted to know more about the values and emotions driving voting on the issue of gay marriage.  Insights from the research would then serve as springboards for the development of advertising and public relations messages used in key elections. Here’s what happened… Hot Button Issue Sparks Pioneering Research US.pdf (305.26 KB)

Toward Target Zero Why don't people wear seatbelts? The South Carolina Department of Public Safety needed to know the answer. Only then could they develop campaigns to target the emotions that stop people from buckling up. This is how we helped them figure it out... Toward Target Zero.pdf (329.81 KB)